Art of the Gentleman is a brand sold to U.S. and Canadian department stores. The Brand was purchased in 2012 and was in need of a complete rebranding to regain market share.
Rich product photography combined with a redesigned logo to capture the silhouette and elegance of a man in a dark suit, paired with the classic font BernhardGothic and placing it all against a classic, yet modern textile pattern often found in finely tailored clothing helped to elevate this line back to the premium level it deserved.
Creative Director: Mark Huntoon
Art Director: Stephen Foster
Photographer: Eddie Berman