JC Penney requested a premium remote control helicopter to sell during fathers day and later in the 4th quarter. We knew the packaging had to reflect the high price point and speak to the man who had everything.
We wanted a balance between tech and tasteful and ultimately 2 concepts were presented. Both concepts divided the product into 3 groups, the controller, the helicopter and the recharging parts.
iFlight black knight- Highkey red highlights in spot gloss against a matte black carbon fiber texture case give this concept a bold and premium look.
iFlight X- White, clean, tech. The Same packaging construction and concept that divided the product into 3 groups, the controller, the helicopter and the recharging parts. but links the iFlight name with the EXRC brand as a bold graphic.
Creative Director: Mark Huntoon
Art Director: Stephen Foster
Photographer: Eddie Berman