This line of premium travel accessories was sold into every major airport in the world. The line was over 90 SKU’s and included clamshell as well as openable “clam boxes” that allowed the consumer to open the packaging and touch/feel the fabric items. Sealed clamshells had a perforation on the back to allow the consumer to easily open the packaging without scissors or a knife while inside Airport security.
We wanted a packaging design that reinforced a message of strength, engineering and quality. The silver and black supported this message and created a background for the brightly colored products to stand out against. All packaging was limited to 6 sizes so that different product assortments could be easily planned for while also standardizing the packaging graphics to make it easily shopped by the consumer.
All of the packaging had 5 western languages on the back so it could be sold across different markets. Instruction manuals were translated into 18 languages including 3 forms of Chinese.