The Sharper Image brand has always been synonymous with clever tech gadgets that simplify everyday tasks.
Our Marketing and Product development team targeted the smartphone as a new category to pursue with the launch of these 3 smartphone accessories. Our task was to stay true to the brand language but develop a new package that stands out as a new product category. The challenge was to keep the clean Sharper Image brand while educating the consumer on the product features benefits. Maintaining the Sharper Image logo in the upper left kept with the current style guide.
Each photo was the combination of 2 shots. The first on a black reflective surface and then again reshooting in the same position on white. This created a well-lit product in this dark reflective environment. The green accent color was used to create interest and define the category. The circular strokes help to create movement and help draw the eye to the brand and the product. All three packages use a vertical 5th-panel construction to allow for more of the tech story to be told inside.
For the panoramic lens kit, we added additional interest by die-cutting a hole in the front panel to allow the lens to be seen by the consumer.
Creative Director: Mark Huntoon
Art Director: Susan Quint
Photographer: Eddie Berman