Our challenge was to take the stale, faux wood tabletop games, and transform the product and the branding into a contemporary, fresh and exciting product that captured the excitement of 2 people competing.
Contemporary product illustrations, bold colors, removing of all the faux wood combined with the strong branding and stadium environment lead to strong sell holiday throughs at CVS and major sports retailers.
Creative Director: Mark Huntoon
Art Director: Stephen Foster
Photographer: Eddie Berman